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22 Best Free SEO Tools Reviewed In 2025

There is also an option to purchase an annual subscription for the Pro and Enterprise plans. We never work on websites without installing both of them and they’re completely free. It’ll find contacts for you, automate email follow ups, and keep track of all your outreach contacts.

seo tools

It’s pretty easy to spot those high-volume, low-competition keyword unicorns. One of the hardest parts of SEO is finding keywords with the right balance of search volume and low difficulty. Our Free Keyword Tool helps you overcome that hurdle by quickly surfacing a list of relevant keywords and the data you need to pick the best options. When it comes to search engine optimization (SEO), the success of your marketing efforts hinges on the tools you use.

Majestic has a site explorer, a backlink history checker, and a search explorer. Together, these features orient your page in the larger scheme of things. Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. Finding people to pitch your website to can also take up a lot of your time. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.

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  • YouTube Tags are keywords or phrases that sit behind your video – think of them as meta tags since they are invisible to your viewers.
  • When choosing a new AI SEO tool for your business, ensure you understand if it needs to integrate with any other SaaS products you already use.
  • Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword.
  • These tools combine various functionalities, making it easier to manage multiple aspects of SEO in one place.

It is designed in such a way that it can help individuals and large organizations efficiently. It comes with an AI-powered guidance that assists in creating detailed and informative content related to your chosen topic. MarketMuse’s AI-based guidance ensures that the content you create is comprehensive, authoritative, and relevant. By enhancing the relevance and depth of the content, MarketMuse can significantly improve the SEO success rate. With MarketMuse’s ability to recognize related content, users can create a robust, interlinked content strategy that can enhance the website’s domain authority. Additionally, RankIQ’s SEO tools are more basic and may not be suitable for larger enterprises that require advanced features.

Best for SEO Analytics

seo tools

In addition to great content, you also need high-quality backlinks. Backlinks are links from other websites that point to your website. Google uses these backlinks as a signal of the quality of SEO Anomaly your website. For example, if you’re starting with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis. Mangools doesn’t offer extra features you’ll probably never use, unlike most SEO tools. SEOquake is one of the most powerful SEO tools and browser plugins that offers numerous SEO metrics.

seo tools

Best for Power Users

It turns out that the solutions that helped win those first few customers rarely scale when the customer list doubles or triples. What starts as cheap and easy-to-manage SEO workflows gradually turns into a maze of disconnected processes that become increasingly difficult to manage. This causes pressure to scale operations and maintain quality simultaneously. On the other hand, scaling up may not be as easy as it seems. Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive. Algorithm updates and emerging competitors pose new challenges.

seo tools

They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it. Every time I log in, I find a hidden feature or report that makes me giddy. Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks. After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools.

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